As individuals throughout the world are exposed to increasingly varied experiences it becomes increasingly important to leverage off those experiences that are peculiar to the continent and which do not merely replicate experiences from other continents. African culture and experience are best presented by Africans with their innate knowledge of African myths, mores and concepts. However one cannot rely merely on the existence of the experience, there is a need to package it in a manner that makes it attractive to the potential audience It was with this in mind that in 1984,la campagne tropicana beach resort the first ever African themed resort was founded, which is located in Lagos State in a non – urban area.
La Campagne Tropicana Beach Resort (www.lacampagnetropicana.com) is focused on presenting African hospitality and culture in a cosmopolitan manner. The resort boasts of a clean beach, lagoon and mangrove forest that provide visitors with the opportunity to observe, at close quarters, a wide variety of tropical Flora and fauna that include snake trees, mangroves, various species of epiphytes, monkeys, squirrels, bats, and various species of birds such as kingfishers, sea hawks, egrets and ducks.
The Resort , primarily as result of its reputation for creating African experiences that remain indelible in the minds of tourists, is experiencing tremendous growth and is now establishing branches in Refuge Island ,Lagos, Koton - kafe , Kogi State(45 minutes drive from Abuja) and Idanre, Ondo State all of which are in Nigeria and is in the process of establishing a presence in Nejashi, Ethiopia and 18 Locations in Cote d’ivoire including Grand Bassam and Adiake Since inception, La Campagne Tropicana has brought tremendous economic benefits to its host communities and to Nigeria by extension through the provision of jobs that can be efficiently carried out by the individuals in these non urban communities.
Boosting viable commerce in the community to the mat weavers and craftsmen through the introduction of talking drum as door bells and mats as ceiling. Prior to this introduction, the demand for the local mats was considerably low as it was seen as an object of poverty as a result, mat weaving (and trade passed on from generation to generation) was about going into extinction but with the application of the mat as a more effective and aesthetic ‘asbestos’ ,this has removed the mat from an object of poverty to prosperity and has helped drive its demand, thus saving a unique ancient trade from extinction. The use of the talking drum as a door bell has increased its demand because more people can now beat the drum as it is no longer a musical instrument meant only for professional ‘ayan’ (drummers) .